I have worked with words one way or another for more than 30 years. I’ve long been fascinated by the way that people interact with, and are influenced by, the written word. The power of words to transform and persuade is my ongoing passion. I’ve studied creative writing and therapeutic writing and I’m trained to lead writing groups. My background is in journalism and I have worked as a reporter, feature writer and a sub-editor for various publications and outlets including The Daily Express, CA Magzine, The Mirror, STV, The Daily Mail, The Sun, The Daily Record and The Daily Star. Writing projects have included web content for new credit cards, website content for economic development, healthcare providers and charity sites, and destination descriptions for the National Trust for Scotland. I’ve looked after various content management systems, written bids for international lawyers, and created content surfaced as Google featured snippets. I’ve worked on clients’ business launches, rebrands and website redesigns. I live in Cumbria with my dog and youngest son.

Roles: Creative director/Senior content designer and strategist Senior UX/SEO and email writer Senior conceptual and brand copywriter Story: My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills. Extensive digital and content experience > Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers. As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS). A wealth of advertising and branding experience > My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya). My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC). An experienced communication strategist > My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few. Experience: Creative director – 20+ years Senior content designer/strategist – 8 years Senior digital UX/SEO writer – 10 years Senior conceptual/brand copywriter – 25+ years

Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

Hello, I’m Al. I'm a writer, coach, strategist and speaker specialising in financial services and tech brands.

Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

I am a freelance content writer and communications consultant: focusing on writing, communications development/strategy, editing, stakeholder engagement and user research. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.

Need words to solve problems, fire up imaginations, change minds? Words that give people outstanding customer service, razor-sharp product support or life-saving info? Words that inspire them to sign up, donate or call? You’re on the right screen. In over 20 years of writing and editing, I've marshalled words for diverse sectors, organisations and purposes. I've drafted key marketing messages, brand language guides, website content and microcopy. Much of my experience has been in education, health and wellbeing, professional services and technology - but that's far from an exclusive list. I’ve written on topics ranging from child health research and cloud computing to hypnotherapy and hospice care, to flood risk and fitness technologies. Although I do work on print materials, I specialise in digital projects. I keep up to date with trends in search engine optimisation (SEO), information architecture (IA), content strategy and user experience (UX). I talk to people, go to conferences and read the latest thinking. A trained journalist, I got my first digital content job in 1999. In the two decades since then I've worked as an online content writer and editor, a non-fiction book editor, a communications and website manager, and a website development project manager. I’ve been a freelance copywriter/technical writer, content designer and content strategist since 2009. I worked in the UK for just over 20 years and returned to Cape Town, South Africa in 2022.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

Creative copy, content and communications that help global, national and regional organisations connect with their audiences. I've worked with leading brands across a range of industries, from financial services to energy to healthcare, on high-level projects covering marketing, PR, internal and change communications. If you're looking for an experienced communications expert to support your employee engagement initiative, change communications project, product marketing or PR campaign, I can help. To find out more about my work, please visit my website: www.everycomma.co.uk

Looking for clickable copy that converts? Every word counts when you're trying to reach potential customers through digital channels. You need to capture their attention, hook them and reel them in. Fast. Let me help. With over 25 years of experience in the communications industry, you'll be in safe, professional hands. I make it my business to know your business and produce insight-driven web copy the right people want to read. Plus, my brand-voice know-how will keep them coming back for more. But don’t take my word for it. Browse my portfolio and check out my website to see for yourself. And read what my clients have to say about me. After all, it’s their opinion that counts. Cut out the blah, bull and bunkum and make your words work. Contact me to find out how. Testimonials: “Charlotte’s helping us with our brand voice. She’s easy to work with, reliable, great at explaining things without using jargon and sticks to deadlines.“ Abby Penston, CEO, Focus Travel Partnership. “We’d run out of time and needed our monthly newsletter copy turned around fast. Charlotte was unflappable and efficient and just got on with the job. Her copy was on brief and on time. It also got results (an uplift in open rates)." Charles Wightman, Marketing Director, Bella Figura.

How can you make your co-operative difference stand out? By working with a copywriter with over 15 years' experience in co-operative comms, that's how. From spunky start ups to established businesses, I help co-operatives, charities, not for profits and member organisations get their voices not just heard but felt. I'm a freelance copywriter, based in Milton Keynes and specialising in web copy, content design and stakeholder communications. I've worked in communications, copywriting and marketing for over 18 years and freelanced for a wide range of well-known organisations including The Open University, The Midcounties Co-operative, One YMCA, Alzheimer's Society and the Institute of Chartered Accountants.

I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.